Here's some of my print work

  • The Flying Fox - stall banners

    • The challenge:

      Not content with running The Flying Fox (amazing place, you should visit), or being Mayor, Annette also initiated the River Traders farmers market. She is there every saturday, rain or shine.

      Annette needed banners for her stall to develop a stronger brand presence.

    • The solution:

      Annette wanted me to work with her current branding, but portray the organic, ethical, handmade & local philosophy behind her products. I used flax, cloth, wood as main elements throughout, all of which have social and historical relationships to the area and these ideas.

    • What went well:

      All the background elements are locally sourced. The cloth was locally sourced. I created the woven flax from flax at my parents farm. The wood I photographed came from turn of the century stock yards (some of which I used to made this).

    • What didn't:

      The banners are ~3m long and run along the tops of her stall. People at a market don’t look up, they’re too busy looking at what’s for sale. Guys, look up! The banners look great!

  • 5wise logo & business cards

    visit this website
    • The challenge:

      Louise was changing career directions. Striking out on her own, Lean management consultancy was her goal. Small businesses are usually good at what they’re good at, but struggle with the management side of things. Louise is gets involved as needed. An on-call management based on LEAN principles.

    • The solution:

      I became involved when Louise started planning this career change. She knew what she was planning but we needed to put it succinctly.

      Before I could start thinking about ink on paper, I had to understand what she did. The right questions gives the right answers. Through this process, Louise also clarified and articulated her business to herself also.

    • What went well:

      Louise Oskam: wise business manager.

    • What didn't:

      You can get business cards printed online for free. No, it’s not going to be a great solution. I found a percentage of my time was educating and explaining the value of design.

  • Beer labels

    • The challenge:

      I took up brewing a couple of years ago. Being pedantic, I needed wanted to sort myself out with some labels. I brew a wide range of beers, so I need a lot of labels.

    • The solution:

      create a template system that is simple but also highly customisable.

      Inside is the guff; name/alcohol content etc, dorky details only brewers would find interesting. This content stays the same.

      Outside is 6 bands which I vary to reflect that brew. Coco Solids is a coconut stout, festbier is a marzen, lagered for months, little peaches is based on little creatures, so the colours are a winged peach.

    • What went well:

      Super easy to create different labels while maintaining a cohesive identity. I wonder if it played a part in my results at the National Homebrew Competition?

    • What didn't:

      Circles are a pretty wasteful shape.

  • Riverwoods Logotype

    • The challenge:

      Briar’s bed & breakfast was a high quality product, but was lacking had not yet had any .

    • The solution:

      Produce a logotype that reflects the quality of Riverwoods in a fresh and modern manner, without being stuffy or arrogant. Develop a colourway that draws from and represents the place.

    • What went well:

      I’m quite fond of the colour palette.

    • What didn't:

      That ‘d’ could do with a touch less weight.

  • Riverwoods leaflet

    • The challenge:

      Following the development of the website and logotype, the flyer needed to be updated.

    • The solution:

      The flyer was in pretty good shape, it just needed to incorporate the new logo and imagery, tidy up some typographic elements, polish the copy.

    • What went well:

      It’s fun refining copy with the goal of expressing the most with the fewest words. Well, I think it’s fun.

    • What didn't:

      It’s a bad feeling when you realise you’ve tried to use the word ‘elegant’ eight times on the same page.